Organizing, Packaging, and Delivering Effective Presentations

Learn the steps necessary for presenting Clear, Complete, and Concise ideas and recommendations that will achieve results
2 days – 16 Elective CLPs

This course is taught using the GTI developed Active*Learn ™ training model. Consists of fast-paced learning, break-out sessions, team assignments, learn by doing. We have used this approach for over a year with superb student evaluations. The students learn by doing and enjoy the experience.

This course is available for On-Site Training only. We will bring this course to your agency or company.
Contact Don Dickson, On-Site Training Manager at (301) 455-5633 or


This class counts toward the FAC-COR or FAC-P/PM Certification as 16 Elective CLPs.

This training workshop is recommended for 16 Elective Continuous Learning Points (CLPs) toward DAWIA, FAC-C and FAC-P/PM requirements.

Course Description

Audiences judge presenters even before they begin to speak, and they continue to evaluate throughout the entire presentation. Most speakers concentrate almost exclusively on the words they deliver, but audiences concentrate on how those words are delivered, sequenced, described, illustrated, and emphasized.

When a speaker doesn’t support his words with his delivery skills, the impact of the message is weakened – or in worst case – lost.

When presenting ideas and recommendations to any government agency, it is essential to quickly and clearly: Make Your Point, Back It Up, Call for Action, and Move On. An effective presenter must be a good teacher by knowing the expectations and limitations of his students – the audience – and by developing and executing actions and materials that make the interaction valuable and beneficial to the audience members, not simply easy and convenient for the presenter.

Effective presenters must understand the Communication Process and how information is selected, organized, and interpreted in order to achieve mutual goals and expectations.

This 2-day “hands-on” program will provide skills and techniques that participants will be able to use immediately to:

- Create Change by “selling” ideas, concepts, and procedures
- Share Information by delivering messages that are clear, complete, and concise
- Lead Others by sharing their vision, goals, and strategies.

The program employs a wide variety of techniques including lecture, demonstration, practice, coaching with immediate feedback, video recording, playback and evaluation.

What you will learn

  • Appropriate Sequencing of material: Audiences are impatient, and they want relevant information immediately. When material and information are not properly organized, audiences become restless, and often, hostile. Keep them “in sync” with you, your ideas, and your expectations.
  • Significance of Audience Analysis to organize messages based on specific characteristics including items such as expectations, pre-conceived ideas, experience, attitude, knowledge, biases toward gender, age, ethnicity, etc.
  • Identify and Incorporate Formats to create a smooth flow of information when Informing, Persuading, Recommending, or Motivating.
  • Select and Apply various presentation Options including Formal talks to capture attention, explain, and conclude; Extemporaneous talks to make a point quickly; and “Elevator” talks which seize an opportunity and arrange for follow-up; Live vs. Video, Virtual, or Web.
  • Using and Creating Visuals. Determine what works – What doesn’t. What to consider when designing and delivering the three types of visuals – Words - Graphs/Charts, and Pictures.
  • Using Physical Skills including, Eye contact, Gestures, Posture, Volume, and Pace to reinforce the selected word. When there is a “mismatch” between what is said and how it is said, audiences become distracted and confused.

Upon completion of the workshop, participants will

  • Observe improved performance and effectiveness while preserving individual style.
  • Select and apply a variety of skill options and organizational formats based on audience needs and preferences rather than personal habit and convenience.
  • Demonstrate use of presentation skills to persuade, inform, and motivate.
  • Use physical skills to enhance and support content.
  • Possess a wide variety of skills and appropriate options to use to enhance their personal and professional interactions.
  • Apply all the skills with comfort and credibility.

Course agenda

During the program participants will engage in the following activities which include lecture, demonstration, discussion, video recording and review, and practice with consistent “in the moment” coaching and feedback:
  • Planning and Developing presentations incorporating a variety of Formats.
  • Practicing a new set of presentation skills.
  • Observing the presentations of colleagues, and providing feedback.
  • Discussing and designing visuals using appropriate techniques.
  • Practicing techniques that assure clarity and appropriateness of messages.
  • Developing and completing Audience Analysis Checklists
  • Handle and control Question – Answer sessions
  • Mastering techniques which will assure clarity and appropriateness of messages
  • Maintaining their own personal styles

About your instructors:

J. Robert Parkinson, Ph.D.

For two decades J. Robert Parkinson, Ph.D., was a member of the faculty of Northwestern University. He was formerly Dean of the Institute for Research at National Lewis University, and Director of Educational Research for Bell and Howell.

He is the author of numerous articles and has authored eight books – two of which have been published by Government Training Inc. An earlier edition of his book has been translated into eight languages under the title “How To Get People To Do Things Your Way”.

In addition, he has been a consultant and trainer in effective communications for professional associations, government agencies, and private industry.
He was host of the award-winning weekly radio program “A Point Well Taken” and the critically acclaimed television program, “For Your Consideration”.

He writes a weekly newspaper column, “Show and Tell”. With his wife, Eileen, he writes, hosts, and produces television documentaries under their company banner, TRIDENT Communications Group, LLP

Eileen Parkinson

Eileen Parkinson has more than twenty years of hands-on experience in the field of communications. She has worked extensively as a broadcast announcer, documentary producer, and news anchor, as well as a freelance spokesperson for a wide variety of US companies.

Her personal coaching and training experience covers presentation and writing skills, media interview skills, as well as skills for effective performance within organizations.

She served as president of the Chicago Screen Actors Guild for seven years and was on the National Boards of both SAG and the American Federation of Television and Radio Artists.

In addition to extensive study in theater and vocal music, her academic credentials include a degree in Behavioral Science. With her husband, Bob, she writes, hosts, and produces television documentaries under their company banner, TRIDENT Communications Group.