Marketing to the Federal Government for Construction and A/E Firms

Taking your Small Business to the Government Construction Market
A “How-to” Step by Step Plan for Access to this Multi-Billion Dollar Market
Best Practices Training for Construction and A/E Firms

This course is available for On-Site Training only. We will bring this course to your agency or company.
Contact Don Dickson, On-Site Training Manager at (301) 455-5633 or

About this Market

Entering the federal construction market can be a great opportunity, especially if your firm qualifies as a disadvantaged entity as determined by the Small Business Administration (SBA) -- HUBZone, 8(a), WOB, SDVOSB.

Unfortunately, many small businesses discover that their success in the federal market is meager at best. Even if you qualify for a disadvantaged designation by the SBA, there are no guarantees you will “make it” in the federal contracting arena.

About this Course

This course will provid step-by-step instructions to assist your construction or A/E business in marketing to the federal government. You will learn how to determine which agencies your company should target, how to develop and build a marketing strategy, and how to find projects before they go public.

List of Take Aways

  • Checklists, checklists, checklists
  • Traps to avoid
  • Case studies of strategies that worked – and didn’t work
  • Most common mistakes
  • Complete set of presentation materials
  • Action’able step by step process that will take the business to its government construction contracting goals

Course Highlights

  • Step-by-step instructions on developing a marketing strategy
  • How-to’s for finding projects before they’re posted on federal biding websites
  • Do’s and dont’s for marketing to contracting officers

Course Agenda

  • Building Your Corporate Identity: Who are you?
  • Determine your market: Targeting your efforts
  • Firing on all fronts: Putting your marketing plan into action.
  • - Website
    - Media Packets
    - Face-to-Face Presentations
  • Before you go: Identifying and uncovering potential projects
  • Hit the road: Marketing face to face; making “the ask”
  • Search Letters: Knowing what they are and when to use them to get a project sole sourced
  • Roundup of do’s and don’ts for effectively promoting your company
  • - NAICS codes
    - Statement of Qualifications
    - More…

Who Should Attend

A/E Firms, Prime Contractors, 8(a), HUBZone and SDVOSB firms, Sub Contractors, Marketing Personnel, Administrators, Project Managers