|Listen to a Brief Intro of Crisis Communications Handbook
Crisis planning and communications is an integral part of good management practice. By anticipating potential problem areas, identifying solutions and being prepared you instantly remove a lot of the confusion and anxiety when a crisis does occur.
If people know what to do, they can get on with performing their designated tasks immediately and, as a team, tackle the problem and get back to normal as quickly as possible.
The recent BP Gulf oil spill, the Chilean mining disaster and the Japanese earthquake and tsunami all illustrate the importance of effective crisis communications.
The business world is littered with the corpses of companies that said “it will never happen to us”. When those companies were hit by a crisis they were totally unprepared. In most cases reputations were irreparably damaged, shareholder confidence was lost, sales vanished and ultimately they went out of business.
Every company and organization could one day find itself facing a crisis, and how it is handled in the first minutes and hours is crucial. If handled well, you can manage the crisis, and the purpose of this book is to assist you in that process.
This handbook consists of an easy-to-follow five-step process that covers everything you need to know for successful crisis communications and issues management.
|Federal, DoD, State,Local Government
(Must have gov’t email address)
|U.S. Corporate and NGO||$59.50||$9.50||$69.00|